Wednesday, April 30, 2014

Liu Jo Perfume: For The Modern Girl

Liu Jo Fragrance

Liu Jo is a luxurious Italian fashion brand specialized in the most beautiful bags, shoes and clothing for women, men and even babies! However, in 2014 Liu Jo will also start selling fragrances and I was invited to attend an event that gave more information about Liu Jo's first fragrance.

The event was held at Liu Jo's store in the more expensive shopping street of Antwerp and upon entering we were given a delicious and sweet cocktail that has a similar violet color as the fragrance. Then we listened to a presentation about the perfume and we smelled all of the different scents separately and then together. Everything was beautifully decorated in purple shades from the cocktails to the flowers and sweet bites. It was quite a treat for both the eyes and the nose.    

Liu Jo Eau de Parfum


Just like with everything else that Liu Jo produces, its Eau de Parfum is luxurious to the tee. Even if only take a look at the package, you will immediately notice the detail and care that went into it. The color is a beautiful deep lavender color and has golden writing on it. It looks simple and elegant, but the texture of the package gives off a luxurious leathery vibe as well, which is similar to many of the accessories of Liu Jo (e.g. the beautiful bags). This texture is soft to the touch and does not feel like a regular perfume box. 

Liu Jo Perfume Package and bottle

The bottle of the fragrance is quite beautiful too. It comes in a classic see-through bottle that has a square shape (something I find more manly than feminine, but let me not be nitpicky about it) and the color of the perfume itself is a very soft violet. I find the color to be exquisite, because it is both feminine and luxurious. Especially in combination with the golden details on the bottle, e.g. the writing of the name, the detailed cap and the little design on the bottle with the crystal hanger. These details do not take away from the elegance, but even add to its richness. The Liu Jo fragrance has many fruity and fresh notes in it of which the key ingredients are lychee, raspberry, italian mandarin, lily's but also more exotic scents such as Egyptian jasmine and oriental ylang ylang. The vanilla, musk, sandalwood and patchouli add a more powerful characteristic to the fragrance and I am especially in love with the musk. It leaves a wonderful residual scent that is both soft and strong. 


Liu Jo Eau de Parfum Products

With the production of the first Eau de Parfum, Liu Jo has also created extra products for the same line and, obviously, in the same scent. You can get a matching body lotion (200 ml), shower gel (200 ml) and deodorant (100 ml). I have smelled all of them and found them very appealing. Especially the deodorant had a nice and soft scent. It would be interesting to wear that, right?


Liu Jo Fragrance Bottle

The first Liu Jo Eau de Parfum is made for the Liu Jo woman, who is contemporary and sexy but lighthearted. These key notions were incorporated into the fragrance with its ingredients but also in the bottle and the packaging. I find it all to be very appealing. If you do too and would like to try out a luxurious, modern and elegant perfume or are looking for one as a gift, then you might want to try out this soft but fruity and slightly oriental fragrance! It will be available in stores from the 1st of June throughout the Benelux. The Liu Jo Eau de Parfum comes in a 75 ml (€89), 50 ml (€69) and 30 ml (€45) bottle. Have you heard of Liu Jo before? And does a fragrance by this fashion brand sound appealing to you? Are a Liu Jo Woman? 


This review contains a product given to me by a brand or pr-agency. Read my disclaimer.  


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31 comments

  1. Ik ben echt zot van de geur, superlekker!

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  2. Mooie foto's heb je ervan gemaakt! Het lijkt me een heerlijke geur en het flesje is ook mooi. liefs x

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  3. Wat een mooie foto's zeg! Dit lijkt me wel een hele lekkere geur, maar ik wil hem eigenlijk eerst in het echt ruiken om dat zeker te weten :)

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    Replies
    1. Dat kan ik goed gebruiken! Dat zou ik sowieso bij alle parfums hebben!

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  4. Ik vind de kleren super en heb er wel een aantal items van! De parfum ziet er alvast veel belovend uit, kan niet wachten om hem eens uit te proberen!

    x Karen
    http://dressinginlabels.blogspot.com

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  5. I actually like square bottles, you can stock in the corner.

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  6. Wauw, als dat geen mooie verpakking is!

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  7. Wat een ontzettend mooie foto's heb je gemaakt zeg, wauw! <3 Ik ben heel benieuwd hoe deze parfum ruikt zeg, de flacon spreekt me in ieder geval al aan :D

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  8. I love this Parfum
    Visit my blog if you want!!
    Giulia
    www.thefashionmamas.com

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  9. Leuk artikel meid! Mooie foto's ook
    De geur is echt heerlijk hé mmm

    Liefs,
    Karlien

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  10. First time I've heard of this and you've got a great review about it. Looks like a very interesting perfume to try and you're right, it really is luxurios and elegant. :)

    I'd also like to thank you Natasja for the last comment you had on my post. I truly appreciate what you have to say about it!

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    Replies
    1. Thank you kindly, Rea! And you are very welcome.. hope I helped a bit :)

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  11. wat een mooie flacon, ik ben benieuwd naar de geur

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  12. hmm ziet er goed uit en klinkt als een goede parfum! liefs x

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  13. Waiw wat een prachtige verpakking alleen al.

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  14. Wat een mooie flacon! Hij doet me een beetje denken aan YSL Manifesto!

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  15. Pretty bottle! I like the idea, but I saw ylang ylang and I know I have to be cautious. For some reason, this is a note that just doesn't work on me!

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    1. Aw, what a pity! But it is important to know what works and what doesn't work for you!

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  16. ''contemporary and sexy but lighthearted'' Zoals ik dus! *hoest hoest* Nee serieus, ik denk wel dat dit geurtje mij zou bevallen!

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    1. Hahah, match made in heaven dan :P

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  17. I love the packaging. It looks so elegant. =) Can you share the notes in the perfume? Is it a sweet, floral, musk? Thank You,

    Feel free to check out my blog too =)

    sprinkleofmetime.blogspot.com

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    Replies
    1. Sure, the notes are mentioned in my article:

      "The Liu Jo fragrance has many fruity and fresh notes in it of which the key ingredients are lychee, raspberry, italian mandarin, lily's but also more exotic scents such as Egyptian jasmine and oriental ylang ylang. The vanilla, musk, sandalwood and patchouli add a more powerful characteristic".

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  18. Wauw, wat een prachtige foto's heb je gemaakt!
    Het flesje ziet er mooi uit en het luchtje lijkt me heerlijk!

    ♥ www.its-dash.com

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  19. De flesjes zijn al super mooi! Mooie foto's heb je ook gemaakt. X

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  20. Nice photos, I hadn't heard of this perfume.

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  21. aw i wish they also incorporated the crystal hanger on the shower gel & lotion too, thought that was a nice signature touch :)

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  22. Aaaah, ik ben ZO benieuwd naar deze geur, ik vind Liu JO een schitterend merk, heb er twee rokken van die ik vaak en met veel plezier draag! Prachtige flacon;-)

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