Liu Jo is a luxurious Italian fashion brand specialized in the most beautiful bags, shoes and clothing for women, men and even babies! However, in 2014 Liu Jo will also start selling fragrances and I was invited to attend an event that gave more information about Liu Jo's first fragrance.
The event was held at Liu Jo's store in the more expensive shopping street of Antwerp and upon entering we were given a delicious and sweet cocktail that has a similar violet color as the fragrance. Then we listened to a presentation about the perfume and we smelled all of the different scents separately and then together. Everything was beautifully decorated in purple shades from the cocktails to the flowers and sweet bites. It was quite a treat for both the eyes and the nose.
Just like with everything else that Liu Jo produces, its Eau de Parfum is luxurious to the tee. Even if only take a look at the package, you will immediately notice the detail and care that went into it. The color is a beautiful deep lavender color and has golden writing on it. It looks simple and elegant, but the texture of the package gives off a luxurious leathery vibe as well, which is similar to many of the accessories of Liu Jo (e.g. the beautiful bags). This texture is soft to the touch and does not feel like a regular perfume box.
The bottle of the fragrance is quite beautiful too. It comes in a classic see-through bottle that has a square shape (something I find more manly than feminine, but let me not be nitpicky about it) and the color of the perfume itself is a very soft violet. I find the color to be exquisite, because it is both feminine and luxurious. Especially in combination with the golden details on the bottle, e.g. the writing of the name, the detailed cap and the little design on the bottle with the crystal hanger. These details do not take away from the elegance, but even add to its richness. The Liu Jo fragrance has many fruity and fresh notes in it of which the key ingredients are lychee, raspberry, italian mandarin, lily's but also more exotic scents such as Egyptian jasmine and oriental ylang ylang. The vanilla, musk, sandalwood and patchouli add a more powerful characteristic to the fragrance and I am especially in love with the musk. It leaves a wonderful residual scent that is both soft and strong.
With the production of the first Eau de Parfum, Liu Jo has also created extra products for the same line and, obviously, in the same scent. You can get a matching body lotion (200 ml), shower gel (200 ml) and deodorant (100 ml). I have smelled all of them and found them very appealing. Especially the deodorant had a nice and soft scent. It would be interesting to wear that, right?
The first Liu Jo Eau de Parfum is made for the Liu Jo woman, who is contemporary and sexy but lighthearted. These key notions were incorporated into the fragrance with its ingredients but also in the bottle and the packaging. I find it all to be very appealing. If you do too and would like to try out a luxurious, modern and elegant perfume or are looking for one as a gift, then you might want to try out this soft but fruity and slightly oriental fragrance! It will be available in stores from the 1st of June throughout the Benelux. The Liu Jo Eau de Parfum comes in a 75 ml (€89), 50 ml (€69) and 30 ml (€45) bottle. Have you heard of Liu Jo before? And does a fragrance by this fashion brand sound appealing to you? Are a Liu Jo Woman?
This review contains a product given to me by a brand or pr-agency. Read my disclaimer.