I have been staring at MDMflow's Facebook page for such a long time now. Every time there are updates of new lipsticks being made or just gorgeous promotional pictures of the current ones. It makes me want to have them. So bad. Which is why I finally gave in and purchased a beautiful lipstick.
MDMflow is a British lipstick brand created by Florence Adepoju, a 22 year old scientist with a bachelor in Cosmetic Science, because she was unable to find her lifestyle and ideals in other beauty brands. She makes all the lipsticks herself and it is fun to see the process on MDMflow's Facebook. Florence's love for the mid-90s hip hop culture and urban lifestyle is obvious in the bright and bold colors of the lipsticks, the golden and black lipstick holders, and even in the typography of MDMflow.
I bought the color "Von Dutch" and if you make the link with "Dutch" then you might be able to guess the color. It is a bright orange, which is the national color of the Netherlands. The lipstick came in this see-through black sack and the lipstick itself comes in a golden holder with black writing on it. It stands out right away and it looks very classy yet urban. When twisting the lipstick up a beautiful dark orange color popped out. The brand name is also written on the lipstick and the color is very bright, so I could not wait to try it out.
I had noticed the lipstick was "sweating" a bit, meaning that it was probably quite creamy. But I was kind of surprised by how soft it was, because the lipstick slightly bended in its holder when I swatched it on my arm. I found this a tad bit disappointing, but no harm no foul. It works. It just really means that the lipstick is far creamier than a regular lipstick. Below you will find a picture of my swatches. On the left there a swatch with only one layer of Von Dutch and on the right I applied 2-3 layers.
As you can see from the swatches, the color is a reddish orange and very bright, but still has something soft to it. I honestly have no idea how this is possible, but the color is completely different on my lips. It might be a light issue, but I also saw the colors with my own two eyes and at first it was more reddish orange. Yet on my lips they are seriously bright orange, but at times in direct daylight it can be a bit more reddish. Anywho, I have no problem with either colors. Whether it is red orange or orange orange. I actually really love the bright orange, because I did not have this color and it really stands out yet has a fresh and fruity feel to it. Hence, making it perfect for spring and summer! This color will survive a drink or two, but it will not survive dinner. Due to the creaminess it will fade away eventually and it takes some layering for the sheerness to disappear and to cover well. Just one layer creates a softer and sheerer look; meaning you can create different looks with one lipstick. The only real downside to this lipstick was the scent. It was not very appealing... at all. Luckily, some minutes after the application this smell died down and it did not bother me anymore.
Here are some pictures of me with the lipstick on. As you can see, the color oozes bright orange but it has red in it as well. It is very creamy, which creates a smooth look but my lips do not feel glossy at all. That is a good thing in my book. MDMflow is only available at two stockists, so you either have to buy it online or visit a hip independent store in Belgium, called the Public Image. The lipsticks are £18 or €20. Click here to go to MDMflow's website and check out all the unique and lovely lipstick colors in the webshop. Do you like the mid-90s hip hop image of MDMflow? What about the bright orange lipstick? Would you wear it?!