When I purchased some products by Benefit for my sister and myself, I received a tester of Magic Ink Jet-Black Liquid Eyeliner. What a name. I am almost out of my current liquid eyeliner, so I was hoping this one would be a good one as well.
Benefit Cosmetics is an American beauty brand that is known for its colorful and animated decoration on products with endless teasing names, just like this liquid eyeliner. Magic Ink sounds far more appealing than any other simple name for it, so it is definitely an aspect that I like. It has little to do with the quality of the product, but lots with the brand of Benefit!
The eyeliner comes in a special box that is folded in a different manner, with the folds switched to the center. Am I making sense? I have no idea how to explain it, but I hope the picture above shows the fold in the middle, normally you have that on the right and left side. So opening it up was quite exciting already. Once opened a rather average looking eyeliner comes out - if you do not pay attention to the big green writing at least. In shape and form this looks exactly like my Sephora eyeliner, except for the writing and the brush.
If you take a closer look, you will notice that the brush is not very round. Instead it has a flat bottom. I have never seen this before in other liquid eyeliners, have you? This tiny tapered brush made me feel slightly anxious, because I wondered how effective it would be - but Benefit made it this way so it would give you easier control. Time to swatch.
The liquid eyeliner is said to have a jet-black color and it really does! The swatches demonstrate just how deep that color of black is. I love that as it is exactly what I wanted! I tried out different swatches varying from a very thick line to the thinnest line I could come up with without making weird shapes. I can happily say that the tapered brush does its job well.
Instead of showing you a full face look with eyeliner on, I thought it would be fun to show this video by Benefit Cosmetics that gives you extra insight as to how to apply the liquid eyeliner. They seem to have a special way of doing it - not sure I agree with it.. but I will try it out as well! Have you ever tried it their way?
I can't complain at all! The eyeliner has an intense color and applying it seems to be working out just fine, but still I feel a bit weird about the brush. I guess I need to get used to it. The Magic Ink contains 2.5 ml or 0.08 US fl. oz. of jet-black liquid eyeliner and is available in stores for £15.50, €21 or $20. What do you think about the brush? Have you tried Magic Ink yourself?